Who is Michele Mundy?
Hailing from New Albany, Mississippi, Gospel singer-songwriter Michele Mundy brings a testimony that resonates with anyone who has walked through adversity and found restoration on the other side. Her journey has been shaped by real trials, loss, isolation, and emotional hardship. Yet through it all, her faith has remained the cornerstone of her story.
Inspired by Psalm 139:14, Michele’s music reminds listeners that every person is uniquely designed with purpose. Her songwriting blends vulnerability with spiritual strength, offering something authentic in a genre that too often feels surface-level. Her voice carries both weight and warmth, inviting listeners into a space of reflection, healing, and hope.
Michele Mundy
Singer-Songwriter
Challenges and Desires of Artist
Growing Organic Visibility in a Competitive Market
The first challenge was identifying the strongest organic awareness opportunities in a highly competitive Gospel music industry. The digital landscape for radio airplay is dominated by major record label artists with established organic search presence and brand recognition.
Michele Mundy had a strong, radio-ready song in Divinely Tailored (feat. Tee Mogano), but she needed a strategic plan to broaden its reach and tell the story behind it. Based in Mississippi with limited industry connections, Michele turned to Devine Jamz Gospel Network to lead a national, All-In-One digital marketing campaign on her behalf.
Pivoting Strategies Presented Through Consultation
Divinely Tailored (feat. Tee Mogano) Positioned for Expansive Growth
A strategic rollout was thoughtfully developed to support Michele Mundy’s career growth. Rather than rushing the process, the focus stayed on building a sustainable path forward, one that introduced her music to wider audiences while preserving the authenticity that defines her artistry.
This next phase brought together multiple media channels, each designed to gradually build awareness and engagement. From curated radio exposure to carefully timed press and social media moments, the goal was to let the music find its audience organically while still benefiting from structured, professional support.
Problem Analysis
1. Limited Digital Visibility and SEO
Past releases had little search presence or multimedia reach to build on.
2. No Dedicated Marketing Strategy
Without a marketing partner, Michele had no long-term plan to grow her audience.
Our Solution
An All-In-One marketing campaign strategically built to maximize exposure, build credibility, and drive audience engagement through radio, media, public relations, and social media advertising within the Christian/Gospel market.
- STEP 1: Digital Radio Campaign (Initial Launch)
- STEP 2: Public Relations Announcement
- STEP 3: iHeartRadio Podcast Video Interview
- STEP 4: Social Media Advertising Campaign
- STEP 5: Press Release Distribution
- STEP 6: FM & Secondary Radio Distribution
- STEP 7: Syndicated Publishing & Charting Visibility
- Final Campaign Impact
Results
1. Michele Mundy Becomes a Multi-Charting Gospel and Independent Radio Artist
The partnership between Michele Mundy and Devine Jamz Gospel Network put her music in front of a national audience, without compromising her authenticity. The growth was organic, driven by consistent exposure and genuine listener connection.
Charting on DRT’s Global Top 50 Gospel Airplay and Global Top 100 Independent Airplay
In her very first week of national airplay, Michele debuted on Digital Radio Tracker’s Global Top 100 Independent Airplay Chart at #97, already a milestone most independent artists never reach.
Days later, she charted a second time on DRT’s Global Top 50 Gospel/Inspirational Airplay Chart peaking at #23 becoming a two-time charting artist almost overnight — and the momentum kept building.
2. Michele Mundy Charts Across Multiple Gospel Radio Stations
Michele’s rise has resonated across the Christian and Gospel music community, driven by a heartfelt message and a sound that blends Contemporary Gospel with R&B influences.
Continued radio spins led to additional placements on monitored Gospel Station Charts, including:
- WOVE Inspirational Radio Top 100 Chart
- Synergy1Radio Top 100 Chart
- WOVE Inspirational Radio Top 30 Chart
- Synergy1Radio Top 30 Chart
For an independent artist, that’s a strong signal — audiences aren’t just listening, they’re actively engaging.
3. Sharing Her Story on iHeartRadio
Michele joined the Devine Jamz Gospel Network iHeartRadio Podcast to share the story behind “Divinely Tailored (New Recording)” — from personal loss to spiritual restoration. Rooted in Psalm 139:14, her message reminded listeners that everyone is created with divine intention. The timing lined up with her Global Top 100 Independent Airplay Chart debut, giving her story global reach right when it mattered most. Watch iHeartRadio Podcast Interview below.
4. Social Media Campaign Outperforms Projections
Michele’s YouTube channel saw a sharp rise in visibility as her social campaign introduced her music to new audiences across multiple regions.
Campaign Overview
- Type: Video (YouTube Ads – Skippable In-Stream + In-Feed)
- Goal: Brand Awareness + Engagement
- Duration: 10–14 days
- Impressions: Goal 90,000–120,000 → Actual 170,581
- Views: Goal 8,000–15,000 → Actual 16,000
- Subscribers: Goal 474 → Actual 1.18k
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